Before we evolved the New Energy Works brand, the real work began in evolving the look and feel. Known in the industry for their high-end timber framing and woodworking, the collateral wasn’t messaging or visually relating to the audience of high-end architects, builders, and homeowners. So I developed a new collateral system that could showcase each service independently, allowing the photography of finished projects, detailed shots of the craftspeople working, and a united beginning and ending system to tie them all together. The system has been in place for a decade now, with many hands working on them at different points.