Skyline Multidimensional Cladding launched in early 2024. The product was the first “system” to launch for Pioneer Millworks. The challenge for the creative team was communicating a product that was a collection of sizes and widths that could be purchased by Architects to create their own unique patterns. The team created marketing pieces that allowed designers to understand the details of the product, spark ideation of pattern, and then provide space for further connecting.